we’ve stopped playing the Open Gym gym game

This year we made a decision: Forge Fitness no longer sells open gym to new members.

No more competing with the big purple box down M18 and US10 on price. No more watching good people pay us $41.60 a month to stay stuck.

Here’s the honest truth we learned the hard way:

Cheap, unguided memberships don’t transform lives—they collect dust and cancellations.
The average open gym member over the last 3 years trains .8 times per week and quits within 90 days.
Our coached members? They’ve showed up 2.7 times per week, stay on average over 2 years, and actually hit their goals.

I looked at the data and asked a brutal question: “Are we helping more people by being the cheapest… or by being the best?”

The answer was obvious, so we’ve adapted.

Every single spot in our gym is now reserved for people who want real results—whether that’s Small Group, Large Group, or Personal Training. Yes, it costs more than a purple keytag. But it also comes with a coach who knows your name, a community that celebrates your wins, and a plan that actually works.

We didn’t raise our standards to be exclusive.
We raised them because I got tired of watching people I knew and consider friends waste years (and money) on a membership that never moved the needle, and give up on themselves.

If you’re still paying $10–$50 somewhere else just to walk in circles… I get it. I’ve been there. But if you’re finally ready to stop starting over every January, we’ve got a proven system and a group of people who will have your back every step of the way.

We don’t have 10,000 members.
We have 144 who are actually getting stronger, healthier, and happier.

And we’re saving the remaining spots for people just like you.

Want to see what real coaching feels like with zero pressure? Book a free No-Sweat Intro. We’ll sit down, talk about where you’re at, where you want to go, and whether Forge is the right fit.

Click here to grab your spot → Book Your Free No-Sweat Intro

Life’s too short for another year of “I’ll get serious next month.”

Let’s make this the last time you have to start over.

See you soon,
Cody
Owner, Forge Fitness